FUTR E*SHCK – FESCH.TV

FESCH.TV INFORMIERT:

FUTR E*SHCK, by Alterrage, is the first collaborative creation of its kind to combine digital fashion, eco-activism, and luxury design, with a goal to use URL to inspire IRL change.

E-waste, or electronic waste, encompasses electrical and electronic equipment that’s outdated, unwanted, or broken. That means everything from smartphones to end-of-life refrigerators. Basically, anything that runs on electricity that you’ve decided to get rid of. Globally, we only recycle 10% of our e-waste, a number that’s as shocking as it is depressing. As for the 90% we don’t recycle, it ends up getting landfilled, incinerated, or illegally traded.

Inspired to bring attention to this cause, Alterrage partnered with three motion graphic artists, NGHTWLK (Matthew Davies), YELLOSESAME (Jeffrey Huang), and MSISTEMA (Marc Ferrer) to build a world filled with larger than life, electronic-inspired scenes and fashion; paired with an informative call to action.

Eco anarchy for united global betterment.

Alterrage aims to transform the traditional fashion industry by empowering the individual through collective mutual gain. Established for fashion focused first movers comfortable making intuitive decisions, driven by what they believe in the world. Alterrage creates seasonal collections of PHYGITAL fashion products based on circular principles, eco-activism, collaboration, and imagination.

[CALL TO ACTION]
ALTERRAGE : URL FASHION TO INSPIRE IRL CHANGE.

⁃ Consume less.
⁃ Value your existing possessions.
⁃ Repair and refurbish.
⁃ Recycle through verified organisations.
⁃ Demand organisations to take back their old products.

[CLOSING CREDITS]

Creative Direction : Lauren Kacher / KALAU
Digital Fashion : Alterrage
Digiterials : Stella Achenbach
World 1 : Matt Davies / NGHTWLK
World 2 : Jeffrey Huang / YELLOSESAME
World 3 : Marc Ferrer / MSISTEMA
Editor / Producer : Mikaela Arcangel
Logo Animation : Jerome Crosse / SIOUXSIDE

Informational facts from the video were sourced from the following :

Closing the Loop
The Vested Group
Step Initiative
Statistica
ITU
Business News Daily
Eri Direct
Twin Enviro
Recycle Nation
Waster