FEATURED ARTICLE: FURNITURE CHAIN GETS INVIGORATED WITH ILLUMINATED BRAND // ideoli group // invigorate your space

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FEATURED ARTICLE: FURNITURE CHAIN GETS INVIGORATED WITH ILLUMINATED BRAND. Taken from Ideoli’s Premiere Magazine where we feature a collection of people, visions, stories, products and spaces invigorated by Ideoli on our journey around this world. Available in hard copy and in digital format, and circulated globally to our influential partners we have in the design, specification, distribution and installation arenas. Our furnishings chain client wanted to create brand awareness while standing out from other retailers in its popular California stores. The client requested a large, movable, custom “Z” light fixture with a gold- leaf finish and a high-quality look. From design to prototype to fabrication, we created an 8-foot, interactive, backlit “Z” with LED lighting that has five preprogrammed color-changing scenes and attracts curious customers into our client’s stores, resulting in increased sales. This showcase piece was rolled out to dozens of stores following the test store. CHALLENGES & SOLUTIONS. CREATE A CUSTOM “Z” LIGHT FIXTURE WITH HIGH- QUALITY FEATURES AND TECHNOLOGY. The custom “Z” fixture was designed with a high-end look with greater lighting controls and output, including five preprogrammed color-changing scenes. PRODUCE AN ALTERNATIVE TO A GOLD-LEAF FINISH WHILE KEEPING COSTS LOW. After sample testing and prototypes, we used automobile-grade paint with a specific finishing technique on a wooden light fixture, which gives the same appearance as a gold-leaf finish. Stay connected with #ideoli online at ideoli.Com and on all our social media platforms – facebook (facebook.Com/ideoligroup), twitter (twitter.Com/ideoli), instagram (instagram.Com/ideoligroup/), vimeo (vimeo.Com/ideoli) and linkedin (linkedin.Com/company/ideoli).