Fashion Forward with Jeff Berlin: Pro Tips for Landing & Preparing for High Level Shoots | Hosted by Sony – FESCH.TV

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Fashion Forward with Jeff Berlin: Pro Tips for Landing & Preparing for High Level Shoots | Hosted by Sony

You finally landed the big fashion/beauty/editorial shoot you have always aimed for. It’s a wonderful feeling, but a lot has to happen before you’re on set grabbing that first shot. In fact, even getting to this point takes so much more than making photographs, more than directing, and much more than schmoozing the client. A lot of pieces have to fall into place to even be in the running to get the job, but what are they?

Jeff Berlin has shot for top fashion magazines and brands like Vogue Italia, L’Oreal, British Elle, Estée Lauder, Esquire, Bloomingdale’s, Miss Vogue, Macy’s, Vogue Pelle, Madame Figaro, Wella, and many others. He has worked in the fashion trenches in New York, Milan, Paris, and a few other cities, too, and he’s learned a few lessons along the way. This presentation will discuss how to really be well-prepared to take on editorial and commercial shoots at the highest levels.

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Speakers

Jeff Berlin
Jeff Berlin is a cinematographer and photographer based in Los Angeles, California. He began his career in stills chasing fashion models down the streets of New York City with a camera. (They knew he was there; it was cool.) He liked this so much he spent six years shooting beauty and fashion in Milan and Paris before moving back to New York City and continuing his still career there. Jeff was commissioned by Sony to create The Shoot, a commercial short film made for the launch of VENICE, Sony’s flagship motion picture camera. He shot the award-winning narrative short Stormchaser, which is collecting prizes on the domestic and international film festival circuit. And he recently lensed Motel Room, a short film directed by Bradford Lipson, and was DP for the Los Angeles segment of a documentary film about the Brazilian pop star Anitta. Other recent projects include a music video titled Death Row for the up-and-coming band MXMS, EL REY, a short film about a boxer commissioned by the Cine division of Sony Electronics, and The Wrangler, Twin Palms, and Madeline, all commercial shorts shot for the mobile phone division of Sony Electronics. Jeff has also directed and shot commercial projects for the Professional Bull Riders (PBR), noted fashion designer Norma Kamali, and others. A passionate aviator, his images and words can also be seen in Flying magazine and other major aviation publications. Jeff has been profiled in Cowboys & Indians, American Cowboy and Wild West magazines for his rodeo and western work. Jeff is a Sony Artisan of Imagery and has done speaking engagements, and been on panels, at CES, NAB, AbelCine, Cine Gear and other venues at the invitations of Sony, Atomos, and Tiffen

SONY
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Sony’s interchangeable lens camera α series and digital still camera Cyber-shot® range are equipped with state-of-the-art technology, combining high image quality and great portability. Through such innovative products, Sony continues to offer a unique imaging products for professional and consumer use.