Fashion Forward with Jeff Berlin: Pro Tips for Directing Models on Set | Hosted by Sony – FESCH.TV

FESCH.TV INFORMIERT:

Fashion Forward with Jeff Berlin: Pro Tips for Directing Models on Set | Hosted by Sony

Shooting fashion is a learned skill, one that can take a minute, or three, to really feel at home on set. From directing models to interacting with clients and your creative team, all while having the confidence to know you’re successfully executing the project for which you’ve been hired, being the ringleader on a shoot with so many moving parts takes practice and experience.

So how does one stack the deck in their favor? Preparation, for one, is key to having a successful shoot, but even with all the preparation in the world, it’s still very possible to choke under the pressure on set, with real money and time on the line.

Through the years, Jeff Berlin has shot for top fashion magazines and brands like Vogue Italia, L’Oreal, British Elle, Estée Lauder, Esquire, Bloomingdale’s, Miss Vogue, Macy’s, Vogue Pelle, Madame Figaro, Wella and many others. In this presentation, Jeff will discuss some of the lessons he’s learned along the way, and share some tips for working on set to ensure everyone has a good experience where you, and the client, get the photos you need.

Hosted by Sony

Please click the link below to join the webinar:

Passcode: 626634

Subscribe to our YouTube channel |
Watch us on Vimeo | vimeo.com/bheventspace

Speakers

Jeff Berlin
Jeff Berlin is a cinematographer and photographer based in Los Angeles, California. He began his career in stills chasing fashion models down the streets of New York City with a camera. (They knew he was there; it was cool.) He liked this so much he spent six years shooting beauty and fashion in Milan and Paris before moving back to New York City and continuing his still career there. Jeff was commissioned by Sony to create The Shoot, a commercial short film made for the launch of VENICE, Sony’s flagship motion picture camera. He shot the award-winning narrative short Stormchaser, which is collecting prizes on the domestic and international film festival circuit. And he recently lensed Motel Room, a short film directed by Bradford Lipson, and was DP for the Los Angeles segment of a documentary film about the Brazilian pop star Anitta. Other recent projects include a music video titled Death Row for the up-and-coming band MXMS, EL REY, a short film about a boxer commissioned by the Cine division of Sony Electronics, and The Wrangler, Twin Palms, and Madeline, all commercial shorts shot for the mobile phone division of Sony Electronics. Jeff has also directed and shot commercial projects for the Professional Bull Riders (PBR), noted fashion designer Norma Kamali, and others. A passionate aviator, his images and words can also be seen in Flying magazine and other major aviation publications. Jeff has been profiled in Cowboys & Indians, American Cowboy and Wild West magazines for his rodeo and western work. Jeff is a Sony Artisan of Imagery and has done speaking engagements, and been on panels, at CES, NAB, AbelCine, Cine Gear and other venues at the invitations of Sony, Atomos, and Tiffen

SONY
Ever since the launch of the first-generation Handycam® video camcorder in 1985, Sony has created a wide variety of cameras that make it easy for users to enjoy high-quality still images and movies.

Sony’s interchangeable lens camera α series and digital still camera Cyber-shot® range are equipped with state-of-the-art technology, combining high image quality and great portability. Through such innovative products, Sony continues to offer a unique imaging products for professional and consumer use.