Fashion fil for the clothing brand WAVES & VIBES | For the children’s benefit – not for adult’s egos – FESCH.TV

FESCH.TV INFORMIERT:

What surrounds us – shapes our life. A dress brings the color to it. We don’t even notice how a small blank space can stand out against a towering black wall.

WAVES & VIBES is a young Russian clothing brand that stands out through both – the quality of the design and the ecological, highly ethical production. In our design we follow the sacred principles of slow fashion. Originally, the brand began in 2018 as a travel and lifestyle blog that encompassed everything, from travel tips to movies, books, wine and gastronomic pleasures, sketches, thoughts scribbled on napkins, beauty and shopping.

In 2022 WAVES & VIBES released a capsule collection of summer dresses for girls, dresses that are not only an ideal match to the styles of “the city”, but also the perfect tone for special events. The children’s line of clothing has a very emblematic slogan: “Clothing for children, not for parents’ egos”. The collection’s creators emphasize that the child’s opinion is definitive when it comes to his/her looks, and that it’s also important for children to remain children – dynamic, inquisitive, shining.

The project, unleashed by the Russian bran WAVES & VIBES became the first Russian fashion-film, created by teens. Everything – from the screenplay concept to the props, the filming, the montage, the color grading and sound was created by the students of the ЦЕХ Cinema School, Moscow’s only educational facility for teenagers, where they are treated with the respect that is usually accorded to adults. The kids start filming from day one of their schooling, with studios being provided for them. They forge friendships and work in an environment that recognizes artistic courage, in an ecosystem that nurtures and raises the industry’s future.

DIRECTOR’S VISION:

The film’s basic idea was to avoid the overly “sweet” and “honey-glazed” picture, looking for the monotone, the living, the gothic influences. The backgrounds were supposed to manifest and reflect the lives of actual parents (a life that is sometimes booming, and sometimes is dark), but the dresses always stand out as the flaming beams of color.

It was very interesting to film. All of us, myself included, received invaluable experience. A lot of it. It was all challenging, but achievable. It was our first time. Our “first day in school”, so to speak.

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Film Festivals Promotion & Distribution: www.cinepromo.ru | cinepromo@yandex.ru, +79175594566
Clothing brand WAVES & VIBES: www.waves-and-vibes.com | hello@waves-and-vibes.com, +79167953993