“Effectively Reaching Your Audience Across Travel & Tourism“ Webinar with USIM, SXM Media, & VISIT PHILADELPHIA on 7.20.22

FESCH.TV INFORMIERT:

With leading experts across the travel and tourism industry, we will cover what marketers must know to remain competitive during this season of travel.

During this webinar you’ll learn:
· How travel brands are missing the mark in advertising. Why it’s crucial to carve out a dedicated multicultural budget.
· Holes identified in the marketplace and topic ideas for content generation.
· What others are doing that works and observations across the industry.
· It’s not just leisure travel- but also business travelers are back.
· How to be purposeful when it comes to GenZ. Are you all talk and no action?

Speakers
· Melissa Sierra, EVP, Group Strategy Director – USIM
· Laura Fernandez, VP, Head of Industry, Travel+Tourism, SXM Media
· Neil Frauenglass, Chief Marketing Officer – Visit Philadelphia