Driving Deand – The Australian Fashion Trade Mark Caaign | M/FW Conversations – FESCH.TV

FESCH.TV INFORMIERT:

Watch this discussion on the research behind the Australian Fashion™ presented by Vicinity Centres, the attributes identified and the importance of transparency over perfection for brands. Hear from representatives from Australian brands on what the trademark means to them and how we can come together as a unified industry.

Featuring Alix Higgins (Founder, Alix Higgins), Corrine Barchanowicz (Head of Brand Marketing and Experience, Vicinity Centres), Denni Francisco (Founder, Ngali), Leila Naja Hibri (CEO, Australian Fashion Council) and Mary Lou Ryan (Co-founder, bassike)