Designing the New Usual 02: Sarking sustainable oveents (Full Event) – FESCH.TV

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The Index Project and Designit are proud to present ‚Designing the New Usual‘: An event series on turning buzzwords into a new business as usual.

For our second Designing the New Usual event, we dissected the idea of creating sustainable movements and how to make them happen. How do we create an output that changes people’s behaviour? What’s in our toolbox for setting a new sustainability agenda? Or in short: how do you design a sustainable movement?

The event featured three in-studio panellists and interviews with global changemakers and sustainability advocates. These are:

Anne Jensen, Head of Sustainability at the Danish football club AGF. With more than 10 years of experience in the festival industry, she was hired to jumpstart an environmental strategy for the soccer club in 2020. In less than a year, the club has changed into 100% energy from renewable energy and has become a signatory of the UN Sports for Climate Action.

Michael Michelsen, Commercial Manager and Sustainability Lead at packaging company Paboco. Working with reshaping and rethinking collaboration, he engages global partners to make Paboco the world’s first 100% bio-based and recyclable paper bottle. With a strong joint drive for creating change, Paboco works with global partners like Coca-Cola and L’Oréal.

Nassera Ahmed, Senior Director of Sustainability at global health innovator Coloplast. With 13+ years of experience in strategy and business integration of sustainability, Ahmed knows how to do the walk. Working across the globe and within different industries, she’s passionately working towards a future of circular economy, climate action and equal opportunity.

Kerry Huang, Chief of Staff to the Brand & Impact SVP at PANGAIA. Having previously worked at Boston Consulting Group and Global Fashion Agenda, Huang has a unique experience with bringing sustainability into fashion. At materials science company PANGAIA, she helps bring innovative textiles and patents into people’s lifestyles.

Wa’il Ashshowwaf, CEO and Co-Founder of civil rights app Reyets. Coming from +15 years working with financial services, Ashshowwaf now divides his time between overseeing the Unstuck Lab startup Studio and the civil rights app Reyets. Recognised as one of Fast Company’s World Changing Ideas, Reyets helps counter police brutality and injustice by helping people know and protect their rights.

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