Defining the new brand journey – what is the future role of fashion trade shows? – FESCH.TV

FESCH.TV INFORMIERT:

Our Co-Founder Jens Hamborg Koefoed sat down with Christina Neustrup, Director of CIFF (Copenhagen International Fashion Fair), and Edwina Kulego, Vice President of International and Business Development at Informa Markets to discuss what role do trade shows play for fashion brands, how they support brands, their criteria for screening, the new brand journey (digital vs physical showcase) and will share their challenges and changes for the future.