CYBER – FESCH.TV

FESCH.TV INFORMIERT:

CYBER is a short fashion film exploring the vacuous glamour of online celebrity culture. In recent years, the term ‘influencer’ has become a mainstream label for online public figures who promote brands to their large followings. The film’s protagonist, Cyber, is the hyperreal embodiment of the ‘Instagram baddie’ persona, posing and strutting through moody London streets in reflective sunglasses and six-inch heels. This performance is all for the gaze of her imaginary onlookers that seem to surround her. Overall, CYBER seeks to highlight the absurd beauty of our online identities and how they shape us.

CREDITS:
Video, Editing and Music: Jason Bushill
Creative Direction: Jason Bushill and Grzegorz Blazewicz
Model: Justine Fung (styled by herself)