Cyb’Air NFT Caaign – FESCH.TV

FESCH.TV INFORMIERT:

SHOES 53045 is continuing its invasion of the metaverse — by dropping its first-ever virtual shoe (and a unique virtual experience)!
Cyb’Air — a virtual platform-heeled bubble air sneaker boot with supernatural powers — launches as an NFT on virtual fashion platform THE DEMATERIALISED (DMAT) in conjunction with metaverse platform IMVU, the largest 3D social avatar metaverse, on February 3, 2022 at 3p.m. Paris, 6a.m. LA. Three NFTs — Thunder, Lava, and Ice — are available with varying levels of scarcity.
Cyb’Air’s design sets a new bar for shoe design in the metaverse. The futuristic boot introduces a new bubble air sole into the brand’s family of styles: a double-decker platform with a triple-decker heel. Inspired by motocross footwear and superhero boots, Cyb’Air have built-in superpower effects: Thunder has a stormy thunder effect, Lava erupts like a molten volcano, and Ice freezes and shatters.
“Our brand has been digital since day one. We’ve always been creating digital art and building a digital community, so this is a natural playground for us,” says SHOES 53045 CEO Aurelia Ammour. “People dare to wear more extreme styles in the metaverse, and it’s exciting to bring that to them.”
“When you’re designing for the metaverse, there is no limit to creativity — no constraints around what is possible to produce or fit to the human foot,” adds SHOES 53045 Chief Creative Officer David Tourniaire. “This is thrilling to us.”
Karinna Grant, Co-CEO of DMAT, explains that “on partnering with Shoes53045 again we wanted to be even more progressive than our last NFT launch together. Therefore this time we focused on enabling authentic NFT utility through the seamless integration for owners to wear their shoes Direct to Avatar (DTA) in IMVU via our Metajuice NFT partnership. We strive to offer added value with our NFTs and we can’t wait to see the owners styling their new boots in the metaverse!”
Through THE DEMATERIALISED, owners can showcase the NFT on their Universal Profile, wear and capture them in AR, and for the very first time, owners are able to port their new shoes into IMVU.
To celebrate the drip, SHOES 53045 and DMAT are partnering with metaverse blockchain company, MetaJuice, to make the NFTs available on the IMVU platform.
“MetaJuice unlocks the full value of the metaverse for users and we are one of the few platforms enabling users to import NFTs and showcase them,” said Nancy Beaton, Vice President of Strategy and Marketing for MetaJuice. “The IMVU platform has 1,000,000 daily active users and we are offering each of them a unique experience where they can own, style and wear NFTs and Cyb’air shoes in an immersive SHOES 53045 environment.”

Cyb’Air NFT are available on