CUBE Fashion Show – Interactive Artwork – FESCH.TV

CUBE Fashion Show – Interactive Artwork & FESCH.TV:

CUBE is Google’s fashion event in Milan to which C-levels from major fashion brands are invited to talk about the future of fashion.

We collaborated with Kirell Benzi Studios on a interactive artwork, both as a physical installation and a online website. The artwork combines thousands of brands related to the fashion world—intersections of brands, art and technology. Each brand has a unique AI-driven brand signature. Media.Monks won a FWA of the Day and Bronze on the Eventex Awards. Find out more in this case video.

My focus was to design and built a website for the event with Kirell Benzi’s interactive artwork, a registration flow, agenda, and Embedded livestream pages. We also built 5 email templates to support a email campaign for physical and digital guests.

This project was incredibly complex. When we started, we had no clear scope, no team for the website, no alignment on the technical approach and launch timeline. Everything had to be ready within 2 months including absences for the summer holidays too.