Case Study Airbnb: A Night Through Time

FESCH.TV INFORMIERT:

With Singapore celebrating it’s Golden Jubilee in 2015, the Government has given Singapore a 4 day long public holiday to celebrate this monumental occasion together, as One Singapore. However, many Singaporeans would also be taking this opportunity to travel overseas for a getaway from Singapore instead.

Faced with this impending possibility, how can Airbnb help to encourage Singaporeans to “stay home” during this period and partake in the national celebrations and festivities?