BULLDOG BEGIN BOLD – FESCH.TV

FESCH.TV INFORMIERT:

BULLDOG has launched an inspirational new digital storytelling series to champion the entrepreneurial attitude towards life. The campaign kickstarts with compelling short films that follow the impactful bold beginnings of different protagonists including a musician, street artist, fashion designer and photographer, as they embrace the chance to express themselves in a way that stays true to their authentic self. The upbeat and dynamic short films are captured in black and white in a direct nod to their reflection of BULLDOG’s brave and magnetically courageous personality that was born from its own bold beginning.

The short digital films feature the bold beginnings of musician Lady Du, fashion designer Wanda Lephoto, street artist Farai Engelbrecht and photographer Young Stilo. Each protagonist shares their experiences of following their inner drive to break away from the routines they were in and begin a new and passionate venture that would go on to define them.

Credits

Client: Campari Group
Marketing Manager: Khanya Mashalaba
Junior Brand Manager: Busisiwe Moyi
Director: Andrew Berry
Producer: Ellen Tshabane
DOP: Ross Maxwell
Editor: Ryan Norwood-Young
Casting: Anthea Poulos (Anthea Knows Best)
PR: Sasha Simon and Alika Ramjee
Make-Up Artist: Andi Ngcobo