Binge on Beat Making – Social #2 – FESCH.TV

Binge on Beat Making – Social #2 & FESCH.TV:

‚Binge on Beat making‘ is a series of ads and tutorial executions centered around a young woman so obsessed with Serato Studio that she’s up all night, every night making beats!

For Serato Studio we knew our key demographic is one obsessed with pop culture – young individuals passionate about music, gaming, movies, theatre, art and fashion. So the brief was to insert Serato Studio into this world context as the next big thing to become obsessed with… the new kick that the music lover can’t do without? We were looking for simple emotive stories leveraging fun, portability and ease of use of Serato Studio – tonally passionate, addictive, obsessive, a guilty pleasure.