ARC: Travel, Eat and Drink Your Way Through an Exciting Career PANEL (July 1 2021)

FESCH.TV INFORMIERT:

With Leslie Cohen, EVP, Laura Davidson Public Relations, Beth Cotenoff, SVP, Teuwen Communications, and Maggie Zeman, SVP, GM, New York, Double Forte 

Hear from agency leaders in the tourism, food, and beverage how, despite a setback from the pandemic, optimism is high and this area of the industry has regained its dynamism. Clients in tourism, food and beverage are wildly diverse, from recognized household brands to small start-ups. These leaders will share the equally diverse sets of strategies and tactics their agencies use to get heads in beds, butts in seats, share of stomach, etc.

About Leslie Cohen: Leslie still can’t believe that her life-long passion for travel has become her profession! For the past 25+ years, she has worked at small and large PR firms representing the most amazing hotels, resorts, destinations, cruise lines and tour operators. Today Leslie is an Owner/EVP at LDPR, a well-regarded firm specializing in upscale travel and tourism clients all over the world. She is focused on expanding the agency’s client roster, developing its talented staff, and guiding the company forward with new strategies in a fast-paced and highly competitive industry. Leslie is eager to share her expertise with all students.

About Beth Cotenoff: Beth has been working in wine and spirits PR for nearly 20 years. An avid Francophile, she studied and later worked in Paris in the hotel industry, and also taught English. Upon her return to the States, Beth joined a French marketing agency and created PR programs for nearly all of France’s wine and spirits regions as well as luxury food brands. Her communications experience also includes leading marketing campaigns for wine regions in Spain, Italy, Washington State, and Napa Valley, as well as fine wine brands. Beth is fluent in French and continuously working on her Spanish to progress beyond tapas vocabulary.

About Maggie Zeman: With more than 20 years of public relations and marketing experience, Maggie Zeman is known for crafting strategic PR and integrated marketing programs that stand out and get results. With extensive experience, both in house and on the agency side, her passion is discovering the compelling element of a brand story or product and making it memorable for the audiences that matter. Maggie is Senior Vice President at Double Forte and General Manager of the agency’s wine & spirits practice, as well as its New York office.







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