ARC: Dee Dive into Influence Marketing and Content Creation (June 23, 2021) – FESCH.TV

FESCH.TV INFORMIERT:

Led by Cyrus Veyssi, Creative Copywriter, M Booth

In this course, we will explore how content creators, influencers, and tastemakers have moved to the center of the digital ecosystem. They are not only on the pulse of what’s happening in culture, but actually setting the trends themselves. The data confirms that consumers look to the digital world for life inspiration, entertainment, and connection, so we’ll discuss the importance of assessing influencer credibility, how influencers collaborate with brands successfully, the do’s and don’t of working with creators, and so much more.

About Cyrus Veyssi: Cyrus Veyssi is a Creative Marketer with a demonstrated background in the spirits, food, beauty and fashion spaces. They kickstarted their marketing career at Tom Ford and Paper Magazine and continue to drive content strategy and execution across creative platforms and channels at M Booth. Cyrus is also an experienced content creator and multi-media artist whose partnerships and projects have been featured in The Boston Globe, In the Know, Cosmo, and a variety of other social media platforms and publications. They are also a dedicated DEI advocate with a focus on intersectional cultural communications and help drive M Booth’s influence marketing division, FLUENT.