Al Qatt Al Asiri – FESCH.TV

FESCH.TV INFORMIERT:

What’s the first thing that comes to your mind when you hear flower crowns and colorful doodles? Probably not Saudi Arabia. But long before boho fashion became a thing and flower headpieces and colorful wall art were instagram-worthy, Asir took the lead almost 2,000 years ago. Set in the south-west of Saudi Arabia on the border with Yemen, the Asir region is one that’s full of culture that has colors and a keen eye to details in everything at its center.

​

The houses of Asir are richly decorated by the women through the cultural art of “Al-Qatt Al-Asiri,” an interior wall decoration, traditionally practiced exclusively by women, that was added to the UNESCO list of the Intangible Cultural Heritage of Humanity in 2017. The spontaneous art starts with a white background. Then, a wide range of vibrant colors and geometric shapes are brought in to complete the masterpiece and women often invite female relatives and members of their community to help them, establishing the practice as a bonding and unifying experience for them. DIVAZ partnered with „Mariam Abdelghany“, owner and designer of the Egyptian label „Mamzi,“ to delve into her inspiration by Al-Qatt Al-Asiri, how she decided to build her collection based on it, and all about the journey of that collection, the bittersweet and the joyful.

​

Shot on Location:

Asir, Saudi Arabia.

Cairo, Egypt

​

Credits:

Production                      DIVAZ OF ARABIA
Strategy                          Temple Artists
Creative Director            Ämr Ezzeldinn
Art Director                     Ali Kiblawi
Cinematography Saudi  Abdullah Al-Hazzaa
Cinematography Egypt  Muhammad Gamal Eldin
Photographer                 Norah Al Amri
Post                                Hue
Stylist                              Latifa bint Saad
Make Up                        Yasmin Istanbouli 
Model                             Asmaa
Producer                        Mustafa Alamasi
Text                            Aya Nassar