adidas x Man United x Peter Saville

FESCH.TV INFORMIERT:

Homeground London asked The Panics (with House of Panic Director Kim Taylor at the helm) to translate Peter Saville’s pulse-wave into motion for the release of this MUFC collaboration. In celebration of the Mancunian staples of music and football, legendary designer Peter Saville reimagined his iconic work for Joy Division’s album Unknown Pleasures to a Man U-specific form.

This commission by adidas football challenged us to travel seamlessly between athlete photography and dynamic motion design. The results speak for themselves.

Production company: The Panics
Executive producer: Ania Markham
Producer: Lotte Hoeksema
Head of Post: Ivor Goldberg
Director: Kim Taylor

CG artists:
Kim Taylor
Charleton Mercelina
Doma Harkai
Erwin van den IJssel
Guido Ekker
Janneke van der Wel