10 #SEOTis, #Tactics, and #Trends for #WebsiteContent in 2021_ #IIDM ™ – FESCH.TV

FESCH.TV INFORMIERT:

#SEO #Website #Content

Will #Google turn the natural search landscape upside down in 2021? It’s unlikely. Although change is inevitable, you can survive or even gain an edge with a little vigilance.
But don’t expect any relief from the merciless #trend of #organicresults moving way down the #SEARCHENGINERESULTSPAGES (#SERPs). Like any good #CONTENTMARKETER, #Google is focused on the needs of its #audience – #searchers.

Eager to produce #relevantresults, the #searchengine constantly enhances its #technology and relies on #artificialintelligence to support results. #Google’s #BERT, for example, focuses on #NaturalLanguageProcessing (#NLP), including #searcher intent and the #context of #search queries.Fortunately, #marketers still see #traffic from #Google and other major #searchengines. #Organicsearches accounted for 53% of #websitetraffic in 2019.

To help you manage your #SEO efforts this year, here are 10 QUICK-HIT #SEOTIPS and reminders. Use the #tactics and #insights that best match your #goals.

1. PROTECT YOUR GROUND
If you have #pages that already #rank well, guard them. #TRACK THEIR #PERFORMANCE, BUT DON’T GET GREEDY AND MANIPULATE THEM TO SQUEEZE OUT MORE #RANKINGS.

2. CREATE NEW #CONTENT WITH #SEO IN MIND
New #content – whether it’s one #page or an entire topic cluster – gives you a fresh chance to get everything right.

3. Devote time to finding out WHETHER #GOOGLE CRAWLS YOUR #PAGES
#GoogleSearchConsole indicates whether #Google has reached your key #pages (and details other technical data).

4. DON’T FREEZE
Too often, #marketers crank out #pages, “optimize” them, and never return. While you probably can’t do it for every #page, make time to #optimize essential #pages and any #pages close to ranking on the first #page of #Google #searchresults.

5. REMEMBER #QUALITY ISN’T A GUARANTEE OF #SEO SUCCESS
#Google has touted for years the importance of producing #quality #websitecontent. In turn, #marketers have championed #quality as the ticket to the high-ranking universe

6. FIND YOUR SWEET SPOT
Be #realistic with #keywordchoices. Does it make sense to go after #keywordphrases that are searched 5,000 times a month if your sweet spot shows your existing top 10 #keywords typically are searched 50 to 300 times a month?

7. FOCUS ON #PAGE LOAD SPEED
I believe #page load speed is a nominal ranking factor (many enterprise #websitesrank well even if they don’t appear as quickly as they should).

8. FAVOR CLEAN, SHORT #URLS
#URLs likely still make a slight difference with #searchenginerankings. That’s why you should keep them short. Ensure that the few #words you use have the most weight. Don’t dilute a #pageURL by loading it with 12 #words from your #headline.

9. #OPTIMIZE IMAGES, FILE NAMES, AND #ALTTEXT
You can help #website pages load quickly with small image file sizes. A simple compression tool is ImageOPTIM. BE SURE TO USE #KEYWORDS IN THE FILE NAME AND COMPLEMENT THEM WITH #ALTTEXT.

10. LEARN FROM #INTERNALSEARCH
It’s easy to glean ideas for #keywords and #SEO by reviewing what #keywords people use when they’re searching within your #website. First, make sure you have #site #searchtracking enabled in #GoogleAnalytics

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